The mobimedia platform detects a user's particular mobile device, the make, model, version number, browser and operating system, as soon as it accesses the mobile site. This information is used in conjunction with a database to determine the most suitable user experience to provide to the end-user, whether it be providing a high resolution feature rich service for an Apple iPhone, or a low-resolution, text and scroll friendly version for a Samsung E250.

The mobimedia server customizes the user-experience on the fly for the particular user, making sure that user satisfaction is high, and creating an opportunity for return visits to the service. Specifically, mobile device detection integrates with the mobile content delivery component, to make sure that the piece of content works optimally for a user's particular mobile phone or device .