Mobimedia's mobile encoding and transcoding component converts a rich media item into a variety of mobile formats and codecs to make it viewable or playable on a wide variety of mobile devices.

It is also able to encode several different quality versions per content item, making sure that the user can experience the content in the best possible way for his or her mobile phone.

The content manager needs only to upload one high quality version of a rich media item for the mobile encoder to transcode and generate multiple mobile versions automatically.

Thumbnails of every content item are also automatically generated in several resolutions and versions, and can also be uploaded if a different image is required.